Senior executive responsible for creating and executing overall go to market efforts and product marketing strategy. Responsible for targeted sales efforts including defining strategic alliances, working with resellers and managing direct relationships. Responsible for all aspects of corporate marketing and brand development. Worked with product engineering team to define partnerships and establish overall technology strategy. Represented company at numerous industry events.
Appelzin provides Web strategy and design for the creative economy.
Idea Integration acquired T1 Design in February of 2000. Senior executive responsible for overall operations, the interactive marketing national practice, supported M&A strategy, led a federal government solutions group, opened the NYC market and served as executive client relationship manager for the company's largest accounts. Responsibilities included direct sales, channel and partner management, service delivery, operational strategy, P&L and client management.
Lead one of Houston's largest interactive media firms specializing in Internet/Intranet design, web application development and online media. Managed P&L and oversaw approximately 100 employees within Web Development, Application Development, Consulting/Project Management, Creative and Sales practices. Lead a group of technologists and designers responsible for usability, web development, multimedia, animation, traffic generation/analytics and e-commerce design. Oversaw sale of company and subsequent integration into acquiring entity.
Director of internal interactive marketing services organization. Lead a group of technology and new media specialists responsible for web, print, multimedia, animation, audio, video, and packaging design. Worked daily on designing and maintaining corporate Internet and Intranet sites. Responsible for creating interactive Internet sites using HTML, VRML, Java, Shockwave and various new Internet technologies.
Managed advertising department for 100M national Apple reseller. Launched company's first online stores, first corporate Intranet and executed the first online advertising PPC campaign.
Integrity works with leading brands to create meaningful experiences through interactive mediums. We help launch new services, products and companies that connect with consumers through fully relevant, and pleasing, interactions spanning multiple technologies and media including: - website design and development - mobile app design and development - social media app design and development (custom to Buddy Media) - search engine marketing (SEM) and optimization (SEO) - usability audits and implementation - web application design and development
Operation Shower is a non-profit organization that recognizes and honors the sacrifices military families make by producing and coordinating baby showers for pregnant and expecting military personnel and their families.
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